I design at the intersection of business & craft.
With 20 years spanning consumer products, e-commerce, voice, media, and monetization platforms, I’ve learned that the best design isn’t just beautiful. It converts, it scales, and it earns trust. As a designer, I bring the business fluency of a strategist, the systems thinking of a product lead, and the hands-on craft of someone who strives to always level up. I go wide across domains & I go deep where it counts.
I have been in Product, Marketing & Design professions since 2006. I juggle my roles in UX, Visual Design, and Strategy. I love crafting meaningful stories through design and empathic research. I enjoy the ebb & flow of ambiguous problems with the goal of ensuring customer-centric design, while striving for growth in pushing the boundaries of new things.
I am based in Orange County, CA. I'm an immigrant and my experience living in 3 different countries has inspired me with deep love for collaboration and diverse perspectives.
I commit to designing a simple, just & inclusive product experience.
“The best way to find yourself is to lose yourself in the service of others”
Design is a team effort. I find joy in connecting the dots. I do it by facilitating design thinking workshops and collaborating with XFN partners to design a great experience. Then I finish these workshops by packaging them into syntheses of business strategies into product roadmaps.
Aside from my love of shipping products out to the world, my ultimate core value is connection. I do this by mentoring & serving my peers, in and outside the UX world, to share what I've learned throughout my career in design, business, marketing and UX.