I'm passionate about crafting strategic visions, rooted with deep understanding of customers' problems, and collaboration with key stakeholders. These are a few highlights of my recent work. For a deeper dive into any of these case studies, I invite you to contact me.
ebay Live Commerce
I went back to ebay in 2023 with the intent to support an organizational transition of a new product. There's a growing momentum for Live Commerce in the US market, especially in categories where ebay has the right to win. As this project transitioned from incubation to finding its product-to-market fit, I supported clearing through the grey areas of ownerships within organizations, as well as defining its first host console experience.
Role
Twitter Continuous Discovery
At Twitter, I led the design strategy for the Explore page, where our mission is to meet customers where they are in their journey & enable them to organically discover different contents the Twitter sphere. In other words, we want to bring Explore to them, not necessarily force them to come to Explore to discover new & personalized contents.
Role
Voice Engagement on FireTV
This project focuses on the effort to increase voice engagements on Fire TV. From launching a successful feature, this project has extended me to a larger landscape to dive deep & define the future of voice engagement plan across multiple Amazon devices.
Role
Press
AVTF News
FireTV Auto
Defined an experience of TV watching in the backseat of a moving vehicle. My involvement was heavily focused on the Appstore experience, and designing a touch modality to support 3P apps partners who don't support full touch experience yet. Here's an article from TechCrunch about this project.
Role
More Work
Developed a strategy to redefine what it means for knowledge workers to collaborate on Adobe Document Cloud.
Defined ebay's shopping experience that allows shoppers the ability to browse & explore ebay's rich inventories.
Built several new features for ebay's Product Review experience to build trust and increase shoppers' engagement.
Led UX efforts to repurpose Lexus Drivers website as the primary go-to resources for owners. Less marketing, more utility.
Built a dual-screen digital experience for Lexus to create a brand affinity, where customers can explore model features.
Design is a team effort. I find joy in connecting the dots. I do it by facilitating design thinking workshops and collaborating with XFN partners to design a great experience. Then I finish these workshops by packaging them into syntheses of business strategies into product roadmaps.
“The best way to find yourself is to lose yourself in the service of others.”
~ Mahatma Gandhi
Aside from my love of shipping products out to the world, my ultimate core value is connection. I do this by mentoring & serving my peers, in and outside of the UX world, to share what I’ve learned throughout my career in design, business, marketing and UX.
I did a design talk around “Designing with Resiliency” in 2022 at Twitter; acknowledging the uncertainty times we endured while the acquisition was finalized. My talk focuses on finding your purpose in design.
I attended Stanford's Graduate School of Business program for LGBTQ+ leaders. This program focuses on leading with empathy, diversity, and inclusion in mind.
Trough my executive leadership program at Stanford, I shared my learnings with my team and I contributed to defining the career framework, to implement an inclusive & accountable language for DEI.
My name is pronounced 'yo-knee-us'. I have been dabbling in Product, Marketing & Design professions since 2006. I juggle my roles in UX, Visual Design, and Strategy. I love crafting meaningful stories through design and empathic research. I enjoy the ebb & flow of ambiguous problems with the goal of ensuring customer-centric design, while striving for growth in pushing the boundaries of new things.
I am based in Orange County, CA. I'm an immigrant and my experience living in 3 different countries has inspired me with deep love for collaboration and diverse perspectives.
Sr. Staff Product Designer
🪃 2023 🪃
Staff Product Designer
2022
Sr. UX Designer
2020 - 2022
Sr. Experience Designer
2019
Lead Product Designer
2016 - 2019
Various design positions
2006 - 2016
