I design at the intersection of business & craft.
With 20 years spanning consumer products, e-commerce, voice, media, and monetization platforms, I’ve learned that the best design isn’t just beautiful. It converts, it scales, and it earns trust. As a designer, I bring the business fluency of a strategist, the systems thinking of a product lead, and the hands-on craft of someone who strives to always level up. I go wide across domains & I go deep where it counts.
I've been designing across UX, visual, and strategy since 2006. I don't separate craft from business — I bring both to the same room.
I'm an immigrant who has lived across three countries. That shapes how I read a room, how I listen, and who I design for.
Based in Orange County, CA.
I commit to designing a simple, just & inclusive product experience.
“The best way to find yourself is to lose yourself in the service of others”
Design is a team effort. I find joy in connecting the dots. I do it by facilitating design thinking workshops and collaborating with XFN partners to design a great experience. Then I finish these workshops by packaging them into syntheses of business strategies into product roadmaps.
Aside from my love of shipping products out to the world, my ultimate core value is connection. I do this by mentoring & serving my peers, in and outside the UX world, to share what I've learned throughout my career in design, business, marketing and UX.